Rebranding & rebuilding is time consuming but a continuous process…
As I have been shifting myself away from putting the majority of my effort and time into working on Enterprise 2.0 (for work), I have been spending a lot of time catching up with the Blogosphere getting my RSS feeds on lock-down. Making the information I want and need flow from everywhere to me has been daunting and I have had to come up with a strategy to separate my personal and professional endeavors because of the amount of content I create + different areas of interest. The fact is that I got so busy and focused on doing work work, that I did not devote the attention I should have into my sites, so it is no surprise that they stagnated and became artifacts.
“Dude that is so Web 1.0!” & “You are so Web 1.0!” is my new ultimate insult…and in this case I would freely use it against myself. The usual excuses: well I got married, had a kid, got a power job etc. There are no excuses Todd! Get er done.
I am channeling all of my energy and passion into my own Web 2.0 projects now. I put a large focus on rebuilding my entire online presence (my Todd Pitt brand or whatever) which has meant tearing down old sites, rethinking, redesigning them into faster, more efficient, and immediate content distribution mechanisms.
Though my old artist site (I’ll call it Todd Pitt 1.0) was artsy, custom, had dynamic elements it was too bulky and cumbersome to update. I had to have access to Dreamweaver and my home PC to do it…this just stopped meeting my needs. Because it was not entirely web based I stopped updating it, cause it took too much time so it just became an un-representative artifact.
So now I am psyched to turn the entire site into a Worpress weblog rather then just have WP as a sub-component (used to be toddpitt.com\blog). It is going to be a fun an challaging exercise to re-hack my favorite WP Theme and then to re-organize all of the other site content so that it is easy to find and navigate throught the wordpress medium. I love creative technology exercises, this one will give me a chance to dive back into CSS, PHP, XML, graphic design, photo optimization, YouTube, Flickr, APIs…etc.
Check back in a few days and watch me pimp this!